Connected cars: control data sharing
A September 30, 2026 article by The Record reports that automakers routinely share personal data from connected cars with third parties, including companies in the advertising ecosystem.
Source: Montadoras compartilham regularmente dados pessoais de carros conectados com terceiros, diz relatório (therecord.media). Text prepared with AI from this source.
What happened and what to do
In an article published on September 30, 2026, The Record reports that a study found automakers routinely sharing personal data from connected cars with third parties. The article says drivers are exposed to a wide network of companies in the advertising ecosystem.
A company that collects or receives vehicle data can map what information flows, who accesses it, and for what purposes. It can also implement consent and retention controls, monitor data flows, and alert on sharing that violates internal rules. The focus is data governance and security, not necessarily AI.
How the consultancy can help
Wendelmaques can diagnose vehicle data flows and exposure to third parties, define controls and monitoring, and propose an implementation and operation suited to the company’s infrastructure.
Next step
Send a short description of your case—for example, the vehicle data you collect or receive—to get a scoped proposal.
Let's assess your project
I reply with scope and a proposal.